Most Meta ads are reviewed within a few minutes or hours, although the process can take up to a day. When an ad remains in review for more than 48 hours, the delay is often connected to the account's history, the subject of the ad, or the time it was submitted. New accounts receive closer attention because Meta has little information about their payment history or advertising behavior. An account that begins with a large budget and has no record of approved ads may be sent for manual review. According to the timeline published by Threasury, manual review can add another 24 to 48 hours. Ads in sensitive categories may take as long as 72 hours, even when the account has a good history. Submission timing can also affect the wait. Reviews may take longer on weekends, public holidays, or other periods when the queue is unusually busy. If an ad has been waiting for more than 48 hours, avoid repeatedly editing, duplicating, or resubmitting it. Each new submission can restart the review process without resolving the reason for the delay. Instead, open Meta's Business Help Center, choose the relevant Business Manager, and contact support. Include the exact ad ID so the team can locate it quickly. If live chat is available, it is usually the most direct option.bm2500 provides a longer guide to common review delays and the actions that may help at different account risk levels.